Pay Per Click News and Strategies

600% Return at Google AdWords by Using StepForth's Pay Per Click Consulting

Victoria, BC, CA (PRWEB) August 13, 2008 -- The following is a web marketing service testimonial provided to StepForth Web Marketing Inc. (http://www.stepforth.com) by Pegasus Associates Lighting (http://www.pegasusassociates.com):

"Pegasus Associates Lighting engaged StepForth to provide web site analysis, pay per click optimization and search engine optimization services after a significant interview process. I am happy to say we have no regrets because their service and results have been outstanding. I recommend StepForth and look forward to working with them again."

"Thanks to StepForth's recommendations Pegasus Associates Lighting has:

* Reduced our paid Google AdWords cost by 71%.

* Increased our Click-through rate by 56%.

* Decreased our Cost per Click by 7%.

* Increased our Revenue per Click by 137%.

* Increased our ROI by 600%.

* Increased our Conversion Rate on paid AdWords by 82%.

* Increased our average order size by 24% for paid adwords.

* And, we increased the number of keywords we are now buying to include FOUR lighting categories that we were not previously spending money on."

More web marketing case studies and testimonials (http://www.stepforth.com/results/) are available at StepForth Web Marketing Inc.'s web site.

About StepForth Web Marketing Inc.

After ten years of business, StepForth Web Marketing Inc., a web marketing company, has provided expert search engine placement services (http://www.stepforth.com), pay per click management (http://www.stepforth.com/seo-services/pay-per-click-management.html), web marketing consulting and SEO training for a diverse range of local and international clients. StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, all of Victoria, British Columbia, Canada. StepForth's mission is to help its clients maximize the enormous marketing potential of the search engines to fulfill their short term and long term dreams.

Over the years StepForth's clients have varied from large corporations such as Time Inc. in New York to small businesses such as Prince of Whales Whale Watching in Victoria, BC, Canada.

For StepForth Inquiries or Interviews: Call Toll-Free 1-877-385-5526, Local (250) 385-1190, Email sales @ stepforth.com

About Pegasus Associates Lighting Inc.

Begun in 1993, Pegasus Associates Lighting is now celebrating its fifteenth year in business. It is a division of Edison Lighting Systems, Inc., which, in turn, has been in business since 1987. Pegasus Associates Lighting is a member of the Better Business Bureau, provides its e-commerce customers with a secure web site through Yahoo Merchant Services, and is an Industry Partner with The American Society of Interior Designers. The Pittsburgh Business Times has identified Pegasus Associates Lighting as one of the top 100 Fastest-Growing, Privately Held Companies in the Pittsburgh area for 2007.

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